Photo Op

This is a piece by Martha Rosler.

On a different note (replace movie going with whatever):

Will there now be fewer? Would that be a bad thing? Will fewer mean better, or just more of the same? These questions have ultimately less to do with the movie business — which always changes and always stays the same — than with the state of the audience. All of these strategies of marketing, branding, campaigning and publicizing amount to a strenuous, sloppy effort to intuit the desire and influence the behavior of moviegoers. And the problem may be not that there are too many movies, but that there are too few of us.

Everything isn't pop. Everything isn't a commodity. It's just not like that. But maybe you can't deal with pop with pop. But there are other ways to deal, no? :-) I mean come on!

And grassroots doesn't have to be plaid! It doesn't have to be sweaty and earthy! Just be! I mean come on!

Why the connective fibrous "effort"?

Dive under! Stay up! Fly! Sink! Cowboy hat! Business tie! Backwards! Forwards! Stay the same! Save! Toss away! Run away! Stay where ya are! Guiness! Pearl! Grandpa!